Our Mission
Our mission is to partner with you, as your guide and educator, and help you achieve your Ideal Life by functioning as your Chief Financial Officer in a fiduciary capacity.
The Bergland Epiphany
In 1982, during a fact-finding session with a client, John E. Bergland, Jr. (then an insurance agent) had an ah-ha moment. He realized that individuals do not need someone to simply sell them commission-driven products: life insurance policies, stocks, bonds, or mutual funds. Rather, they need someone to help them take an inventory of their life, then stand in their shoes and show them their wisest, most prudent course of action. He knew then and there, that was his calling and that’s what the Lord had put him on earth to do. And he’s been doing it with great passion ever since.
